12 Benefits of Blogging for B2B Marketers
B2B companies who blog are talented to growth awareness, credibility, search engine rankings and leads - all while linking marketing energies back to business goals. The Content Marketing Institute (CMI) describes blogs this way: What is a ‘Blog’? Shorthand for “Weblog,” a blog bids a tranquil way to current brief chunks of often refreshed Web content. Backed with easy-to-use technologies for syndication (e.g., RSS), comments and trackbacks, blogs are repeatedly the furious centers of social media solar systems that can include cultured SEO strategies and community-building campaigns. Company custom of blogs is on the upsurge. Bestowing to CMI, blogging is the 3rd most mutual content marketing activity, exceeded only by social media and articles. In rapports of blogging by company size, 68% of companies with 10-99 employees uphold a blog, while only 55% of the chief companies employ this method. In an eBook on blogging by CMI, the welfares of blogging are drawn. Here's m...