12 Benefits of Blogging for B2B Marketers

B2B companies who blog are talented to growth awareness, credibility, search engine rankings and leads - all while linking marketing energies back to business goals.

The Content Marketing Institute (CMI) describes blogs this way:

What is a ‘Blog’? Shorthand for “Weblog,” a blog bids a tranquil way to current brief chunks of often refreshed Web content. Backed with easy-to-use technologies for syndication (e.g., RSS), comments and trackbacks, blogs are repeatedly the furious centers of social media solar systems that can include cultured SEO strategies and community-building campaigns.

Company custom of blogs is on the upsurge. Bestowing to CMI, blogging is the 3rd most mutual content marketing activity, exceeded only by social media and articles.

In rapports of blogging by company size, 68% of companies with 10-99 employees uphold a blog, while only 55% of the chief companies employ this method.

In an eBook on blogging by CMI, the welfares of blogging are drawn. Here's my swift of the 12 reasons a blog is the #1 marketing approach for B2B marketers:

Blogs are low-priced, relaxed to practice and can be updated hastily.

YOU possess the blog, as opposite to other third-party and social media outposts like Facebook. And the blog can be combined into your website, or even assist in lieu of a website.

Blogs deliver a branded context for your content. You can spread your brand without paying for third-party media.

Blogs carry a personality with an exclusive voice and the chance to write in a casual tone that brands your company seem “human”.

Blogs progress search engine rankings via keyword-rich content, new content and advance indexed pages.

Blogs are a 24/7 statement platform where you can rapidly publish favorable content about your company or retort to evolving concerns.

Blogs backing a range of media formats and abridge the uploading and management of text, photographs, graphics, videos, audio, presentations and PDFs.

Blogs smooth content spreading through manifold channels such as social media, RSS feeds and email newssheets.

Blogs source content for social media campaigns. Content is the passion, social media is the fuel.

Blogs deliver an embattled location to shortest prospects, customers and the public via a URL or QR code with precise info.

Blogs are stretchy and can benefit companies attain a variability of corporate goals, such as providing product-related content, answering customer questions, attracting novel predictions and hosting an executive platform.

Blogs deliver metrics that you can usage to pathway marketing back to business goals.

Is blogging still worth it for B2B marketers? Here are 12 benefits business to business marketers can increase from blogging.

1. Add value for prospects and customers. Blog posts that comprise how-to info or deliver perceptive feelings about your industry attend your audience, create concern for your company, and move you gone from just selling.

2. Create reliability for your business. If your blog posts are well-written, well-researched, recognized and revealing, you will increase credibility in your industry and from customers and prospects.

3. Upsurge “shareability” of your marketing letters. Blogs are planned to permit readers to remark and to portion posts on social media platforms such as Twitter, Facebook, and Google+. This simplifies word of mouth marketing and enlarges your marketing spread.

4. Retain content on your website new and dynamic. Search engines rank website content in share built on how existing and novel the content is. Numerous blogging – posting of petite sentiments with sparkling graphics – retain your site renewed and performing well in search results.

5. Engage with customers, prospects, partners. When your customers and prospects acquire involved by observing on your blog and sharing your info, they are engaging with your company and your brand. Rendezvous growths customer confidence.

6. Assume you as a believed leader. Once you pledge to blogging, you will be required to treasure prodigious topics to write about. By writing about trending topics, you are in touch with the pulse of your industry. You can also observe which blog topics that get the most attention – adding to your market research and intelligence.

 

7. Instantly grasp your target audiences. Your blog is a mode to retort directly to concerns about your or a competitor’s products or services or vital activities in your community or industry. Within minutes on your blog you can publish a declaration and have it airing through social media to connect to your audiences.

8. Crowdsource market research. In its place of or in adding to expensive market research such as emphasis groups, you can custom your blog and social media to acquire response and opinions.

9. Publish info cost-effectively. Blogs are proposed for the non-graphic designer, non-programmer to rapidly acquire content published online. They are an exact cost-effective method to connect your marketing messages.

10. Increase content formation for your company. Today shareable content is king. A blog can be the incentive to generate marketing content that can be re-purposed into videos, presentations, eBooks, whitepapers and more.

11. Progress performance on search engine results. By blogging about your products and services with the correct keywords and phrases in your headlines, image alt tags, blog post URLs, and page content, you can upsurge your ability to show up great when somebody searches for the similar terms.

12. Increase incoming links to your site. When you blog and your audience segments your content by linking to it, you upsurge eminence links to your website. The key here is that these are sincere links – not artificial links that selected SEO companies artificial to false the search engines.